2012 PRIUS c

Toyota Announces Pricing for 2012 Prius c

TORRANCE, Calif., Feb. 8, 2012 – Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer’s suggested retail prices (MSRP) for the all-new 2012 Prius c which extends Toyota’s Hybrid Synergy Drive to the subcompact segment. This dynamically styled, five-door hatchback will arrive at Toyota dealerships in March 2012.
Designed to function as a city-friendly vehicle with an engaging driving experience, hatchback utility, and an EPA-estimated city fuel economy rating of 53 mpg, *Prius c offers the highest city mpg rating of any vehicle without a plug. The all-new Prius c joins the Prius Family, which includes the third generation Prius Liftback, the versatile new Prius v and the Prius Plug-in Hybrid, which will be available in early 2012.

Unique Place in the Prius Family
A gateway into the Prius Family, the new Prius c will find favor with younger shoppers seeking a smartly designed, fuel-sipping subcompact car packing advanced drivetrain and in-car technology. The SULEV (Super Ultra Low Emissions Vehicle) rated Prius c will offer engaging driving dynamics and superior urban maneuverability. When the 2012 Prius c arrives in showrooms in March 2012, this all-new hatchback will offer:

• The highest rated city fuel economy of any vehicle without a plug*; 53 mpg in the city, and 46 mpg on the highway, for a combined rating of 50 mpg
• A starting MSRP of $18,950 with a proven hybrid powertrain and premium technology
• A premium hybrid experience thanks to a wide array of convenience and advanced in-car electronics features, including a standard 3.5-inch full color TFT multi-information display, Bluetooth® hands-free phone capability, USB port with iPod® connectivity, and available Display Audio system with Navigation and Entune™

Prius c One, $19,710 (including $760 freight charge from Japan): Standard equipment as remote locking, automatic climate control, tilt-telescopic steering wheel with audio, climate, multi-information display, Bluetooth hands free phone controls and 15-inch low-rolling resistance tires and steel wheels with wheel covers.
Prius c Two, $20,660: Upgrades over Prius c One include a six-speaker audio system, variable intermittent windshield wipers, a 60/40 split fold-down rear seat with adjustable headrests, cruise control, engine immobilizer, center console with armrest and storage compartment and a cargo area tonneau cover.
Prius c Three, $22,395: Upgrades focus on desirable audio and connectivity features. Included is a Display Audio system with Navigation and Entune that adds a 6.1-inch touchscreen, Sirius XM Satellite Radio capability (includes 3 month trial subscription to XM Select Package), HD Radio with iTunes Tagging, USB port with iPod connectivity and control, vehicle information with customizable settings and advanced voice recognition. Toyota Entune includes Bing and Pandora; real-time info including traffic, weather, fuel prices, sports, and stocks. Free apps include iHeartRadio, MovieTickets.com and OpenTable. Access to Entune services is free for three years.
Standard features on the Three include color-keyed outside door handles with touch-sensor lock/unlock feature, a tilt-telescopic steering wheel with audio, climate, multi-information display control pad, Bluetooth hands free phone and voice command controls, a Touch Tracer Display and Smart Key locking and push-button ignition and remote illuminated entry. Options include 15-inch alloy wheels ($390) and a power tilt-slide moonroof with sunshade ($850).
Prius c Four, $23,990: adds 15-inch, eight-spoke alloy wheels, Softex-trimmed heated front seats, color-keyed heated power outside mirrors with turn signal indicators, and integrated fog lamps. Options include 16-inch, eight-spoke alloy wheels ($300) with 195/50R16 tires and power moonroof with sunshade ($850).