SEMA '12

The Show will be held til–November 2.

The SEMA Show is the premier automotive specialty products trade event in the world (PLEASE NOTE: THE SEMA SHOW IS NOT OPEN TO THE GENERAL PUBLIC). It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. SEMA Show 2011 drew more than 60,000 domestic and international buyers...
Note: The SEMA Show is not open to the general public.
There are thousands of customized vehicles at the SEMA every year, representing the best and most outrageous of the $30 billion aftermarket. Every year there's nothing more fun than picking the king. To determine which one was the most popular on the show floor, SEMA itself started counting the cars three years ago, giving awards based on sheer numbers. Officials wandered the nearly 2 million square feet of show floor the night before the show opened and started counting. While they won't release the exact figures, they did say which vehicle was most popular in each of four categories. And the winners are:
-- Hottest Sport Compact: Scion FR-S
Again, no hard numbers, but the FR-S won its category by far, we're told. There were not nearly as many Subaru BRZs and no significant challenge was posed by any other car. Last year's hot sport compact was the Fiat 500.